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sophia vital

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Editorial & Fashion

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For a more in depth look at my photography work, please visit my photography portfolio.

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sophia vital

Creative Consultant
for JAY SAFARI's Rollout for Single Release TEMPTATIONS.

Editorial Concept Director
for DIVERSE WORLD FASHION MAGAZINE's 31st Issue.

Please click here for details of this shoot including the Styling process, Set Design, BTS, and more.

Designer and Stylist
for the SS 2025 Runway: HYPNOGENESIS.

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Makeup

Makeup and hair by Erinlyn Tirado
The makeup and hair were meant to follow the trend-predicting style of the future, or timeless pieces that often find their way back into the beauty realm. The space buns provide that futuristic feel, where the bleached brows bring us to that modern day cool-girl look, both contrasting with the dark theme of the rest of the model's look. The bright and iridescent inner eye combine the two modern and futuristic style makeup trends, by visually establishing the inner corner highlight but leveling it up with that exaggerated iridescent and metallic looking shade.

Set Design

The set was meant to evoke the feeling of a digital wasteland, and a stage for performance. Decorating a platform for the model to execute her interpretation of the feeling of modern day performance based on the influence of others. The set was built using recycled and repurposed electronic waste, all individually sourced. Electronic devices that were not used towards the creation of the accessories for the model were used for dressing the set.

Layout Design

The process of editing the layout for the final magazine spread took around 4 weeks from collected and editing pictures from various photographers, to receiving approval from the magazine EIC. Done entirely within Adobe Creative Cloud, specifically Lightroom and Photoshop.

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sophia vital

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“To live is to perform;” an infamous quote with no single, widely recognized source. Yet it is so applicable to today’s modern world and a sentiment that simply encapsulates our current version of humanity. Its origins can be traced back to Shakespeare’s “life is a stage” metaphor, which suggests we are all actors playing various roles throughout our lives. Another possible influence is Erving Goffman’s sociological theory of dramaturgy, which views social interaction as a theatrical performance wherein individuals are actors on a stage. This theory states that people are constantly “performing,” taking on roles to manage perceptions and influence how we are viewed by others. Goffman goes on to separate our performances between a “front stage,” where public presentation is the main goal, and the “back stage,” where behaviour is allowed to be private and genuine.Fast forward to a technologically-driven society primed for mass consumption and this poses an extreme issue. While the desire for belonging and social acceptance is a natural one, the means and lengths through which we are seeking to achieve these outcomes has become nothing short of dystopian. In an increasingly virtual world, it seems more and more of our actual living is done online— and is becoming seemingly less about actually living. Every post, like, tweet, comment, and playlist is meticulously curated, neatly packaged into little boxes to be ravaged by the masses. Our audience does not consist solely of peers, family, and friends anymore, but includes total strangers that, if they wish, have the ability to sport armour that renders them completely anonymous. This has led to a completely desensitized and “unserious” generation that strives to impress at all times— everyone but themselves, that is.Dangerous actions, relationship-ending pranks, staged skits advertised as real occurrences, all for the views and the hype of it all. We are no longer taking ourselves or others seriously, in a way that is more reminiscent of dehumanization than a healthy, stoic “detachment.” Influencers have resorted to manipulation tactics, posting deliberately provocative and emotionally-damaging content to provoke anger and outrage to increase engagement and revenue. That is precisely what ragebaiting is; yet it has become so normalized that it is commonplace in our vernacular. We will scroll past a an informational video about a real, current genocide in lieu of a “get ready with me” of someone you’ve never met a day in your life.The scope of this affliction goes far beyond those who have been appointed influencers and content-creators, who hopefully had an idea of what they signed up for: It has become the new norm for every person with a cell phone. “Do it for the vine” has turned into “post it or it didn’t happen at all.” When we know everything we do will be posted online, whether by us or not, there comes a point where we begin to question who we are really doing anything for; it certainly can’t just be for us. When the reward for putting ourselves on perpetual display is societal praise, physical and emotional validation, and sometimes even monetary benefits, who wouldn’t do it?This way of living is unsustainable, and it is simply not living. This type of life demands constant effort, and unforgivingly shuns any form of error, self-expression, or real type of growth. Our goals shift from prioritizing our personal values and inner peace to entertaining, engaging, and enchanting, even if the means through which these are achieved are not based in reality. Authenticity is sacrificed, paying the price for successful conformity. And when everybody is watching, a small slip-up becomes utterly unbearable, leaving no room for the lessons life can only offer us when mistakes are made.Though we are all undeniably complicit in some way or another, the choice to step off of the stage is yours. You do not have to live a life chopped and diced for public consumption, ensuring that every decision and behaviour is palatable to others. This goes for all societal expectations, whether they be relational, financial, physical, familial, and anything else regarding the way you choose to live your life. Whether you will continue to perform or live authentically is a unique deliberation, and one we must all ponder as individuals. Performative existence may come with its perks, but it comes with an even higher price— a rewarding, meaningful life. Living authentically may require courage, but it can undoubtedly be done. We must all unplug and wake up from the horrifying reality we’ve created.Written accompanying piece by Victoria De Notaris

Constructing posters from scratch allows creative liberty to be fed in a designer's process. I tend to value a grunge style with a meticulous color palette for each of my designs, and use my freedom to play with different aspects in my designing. Such as taking Greta Gerwig's film Barbie and creating a design with the heart of a traditional horror movie, which the film is far from.My process to narrow down where I want to go with a design often begins with research into the subject's tone, themes and atmosphere, to align the poster's mood with the artist’s or film’s identity. I love to incorporate distressed textures, layered imagery, hand-drawn elements, and intentional typography. The goal is to craft a piece that feels both authentically unpolished and visually drawing, reflecting the emotion of the content it promotes.